Why Home Staging?

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Home staging may be one of the hottest trends in real estate today. Advocates say that home sales for staged homes are often faster and at higher prices than similar un-staged homes. If you list your home with us, we will stage it for FREE.

Just what is home staging and how can it help sell your home?

Staging is a process of cleaning, organizing, rearranging, updating, and preparing your home for sale.

Sound good? Anyone who's ever had a home for sale, languishing on the market for weeks or even months, will probably be all for any processes that can help avoid that situation in the future.

At its most basic it may be as simple as performing some needed home repairs, pre-packing and removing unneeded items and accessories, and bringing in some fresh flowers and plants. In other cases it may be as complicated as repainting, re-carpeting, rearranging furniture, or replacing outdated light fixtures or window treatments.

The Frumentino team knows how to make a home appeal to people with a number of different lifestyles.

Honore Frumentino has staged homes for FOX Television and has been quoted in various magazines and newspaper publications. Here are a few excerpts:

Staging is a good marketing tactic, a resale spin on the way builders lavishly furnish model homes in order to appeal to "target" buyers. "Sometimes staging would mean moving furniture, or going out to get some accessories or bath towels.

"I'd bring in flowers, maybe a new area rug or a new bedspread." Usually, Frumentino says, the transformation is achieved with items the homeowner already owns; sometimes the seller buys flowers or accessories. The higher the price, the more excitement the buyer is looking for.

Frumentino says it's critical to convince the client to look at the home as a commodity, and that their personal tastes are secondary.

Excerpt from Democrat and Chronicle, July 2000.

"We need to put the 'wow' effect into this house," Excerpt from Old World Charm, Chicago Tribune, November 2000.

Another agent who works with other designers and believes in the importance of "staging" a home for sale in Honore Frumentino of Koenig & Strey... "Rearranging for the most visual impact can help the home sell more quickly and for more money", says Frumentino.

Excerpt from Designers offer expertise to make homes more attractive to buy, Chicago Tribune, September 2000

"I tell my clients that the way you live in a house and the way you sell it are two different things, It's show time now! I tell them to get rid of all the refrigerator magnets and go through and get rid of the stacks of mail and newspapers. On occasion, I have even brought in an interior designer to rearrange their furniture. You have to merchandise the house to get it to sell."

Daily Herald, December 1999
 

 

  
     

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